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Big game airs on Sept. 3 with related promotion.
August 31, 2016
By: Melissa Meisel
Carmex—the 80-year-old lip care brand recently celebrating a rebranding with a new logo—is the presenting sponsor for the nationally-televised College Classic football game on Sept. 3 at the iconic Lambeau Field, home of the Green Bay Packers. The LSU Tigers will be playing the Wisconsin Badgers at 2:30pm CST and prior to the game ESPN College GameDay, college football's longest-running and most-celebrated pregame show, will be live from Lambeau Field. Founded in the 1930s, Carma Labor...
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